RANCANG BANGUN WEBSITE LUMINOUS AGENCY CREATIVE MENGGUNAKAN METODE AGILE
Keywords:
Information System, Website, SEOAbstract
Luminous Agency Creative serves as a promotional medium, identity representation, and communication tool with clients. However, the lack of an optimal website hinders visibility, conveying the vision and mission, and interacting with potential clients. This study aims to build an effective website to improve search engine rankings, strengthen branding, increase engagement, and ensure fast, responsive, and secure performance. The methods used include a case study at PT. Fazanime Media Teknologi, needs analysis, interface design, appropriate technology selection, implementation, and performance and security testing. The results of the study indicate that implementing responsive design, integrating interactive features, SEO optimization, and utilizing modern web technologies can increase the number of visitors, improve search rankings, and facilitate the conversion of visitors into clients. This website development has proven to be a strategic investment that not only follows trends but also supports long-term business growth, expands market share, and strengthens Luminous Agency Creative's position in the digital creative industry.
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